The key tool for urban revitalization: Downtown Birmingham’s BID?

By the time REV took on BID management in 2018, downtown had a new set of needs from its BID. Downtown Birmingham in the ‘90s had a population mainly of 9-to-5 employees. But the downtown of 2018 had a whole new population of residents and visitors throughout the day and night. We had new opportunities to create positive experiences, inviting them into more downtown businesses and public spaces, and to keep them coming back for more.