Creating kinetic energy in a downtown workplace
September 9, 2021 · Why Birmingham, Work
Jay Brandrup, principal and founder of Kinetic Communications, has cultivated more than just a successful web design, development and marketing firm — he’s built a workplace culture that reflects passion, creativity and community. What began in 1995 as a small startup run from Brandrup’s apartment has grown into a thriving company now headquartered in a building he had long admired on Morris Avenue in downtown Birmingham.
The journey to this dream office space wasn’t linear. Before Kinetic made it home, the building had lived many lives — formerly housing four restaurants and three nightclubs. Today, those walls echo not with music and nightlife, but with the energy of collaboration and innovation.
A space that inspires
Kinetic’s office is more than just a place to work — it’s a reflection of the company’s spirit. Filled with unique artifacts and personal touches, the space is a blend of history and imagination. According to Brandrup, the environment plays an active role in the team’s creativity and morale.
“Our space directly influences our work on a daily basis,” said Brandrup. “It trickles into our client work. It inspires us and it invigorates us. It gives us a space to escape, retreat or collaborate – or all of the above. We’re so lucky to have found and been able to build out our dream space on our favorite block of our favorite street in the state. I wouldn’t pick us up to move us anywhere.”
Interestingly, this wasn’t part of a master plan — the office, like much of Kinetic’s culture, evolved naturally. Brandrup emphasizes the importance of adaptability and surrounding yourself with the right people.
“You’ve gotta go with the flow in life,” he reflects. “I knew I wanted to have a team that was involved and loves their work — both with their clients and the community projects that we’re so lucky to be involved with. I want to be around a team that appreciates each other and enjoys collaboration.”
Rooted in the heart of Birmingham
Brandrup’s deep love for downtown Birmingham played a major role in where he decided to grow his company. For him, the vibrancy of the city is not only inspiring, but essential — it matches the very essence of Kinetic Communications.
“There’s really nowhere else I would’ve moved the business,” said Brandrup. The lively pulse of the city aligns with the company’s name and mission — Kinetic — capturing the momentum, movement and energy they bring to their work.
Though he acknowledges there’s always room for growth and improvement, Brandrup is proud of what his team has accomplished and excited for what lies ahead. For Kinetic Communications, downtown Birmingham isn’t just a location: it’s home.
Enjoy the photo tour of this inspiring and uniquely Birmingham office space!
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